Free-15
Gift the find
Mini: one leak named in their words. Optional one first click. Not a free First Cork. Not free install.
Workbridge street memory
Gift the find.
Sell the map.
You do not sell AI. You name one leak. They pay for First Cork. Concierge puts the cork in. Never gift the cork. Never install on the free rung.
The mechanics
Why this machine works even if you are not “the AI person.”
1. Doctor, not catalog
A pile of tools makes them feel dumb. A diagnosis makes them feel seen.
2. They name it. Then they pay.
Free-15 they sell themselves the problem. First Cork is the paid map of that sentence. The cork does not go in yet.
3. Hours × hurt = why $999 is cheap
Write the number down. If the leak is expensive, the map is cheap. That is the whole ROI speech. Guarantee carries the risk — not a cheaper SKU.
4. Gift the find. Never gift the cork.
The gift is one leak in their words. The money is First Cork — the map. Pitching a free install is why “AI” gets a no, and why you trained them that the cork is free.
How to sell it
The motion this month. Short. Local. One leak. Then a paid map.
1. Bamboo first. Meetup planted.
Warm at Bamboo is the primary. Meetup is planted: AI for Business at West Bloomfield Public Library — venue, date, and event page live. Out for v1: door cold, LinkedIn, a 30-person blast, hosting Office Hours.
2. The ask is a Free-15
“Fifteen minutes to find the one thing that is leaking. I will not sell you a tool today.” Then shut up. That is not a free First Cork. That is not a free install. That is not 3–7 tool recs.
3. Never sell these words
Sell the hours back, the missed calls, the proposals they rewrite. The cork can be boring. Good.
4. The ladder — do not skip a rung
Gift the find. Close First Cork. Pay before discovery. Four-day map. Review is DIY-or-help. Then Concierge. Never jump Free-15 into Concierge. Never implement on the free rung.
First Cork · map only
$999 / $1,999
Corey AI Tools Assessment. Pay before discovery. No builds. No free builds. No discounts. Quick Win in 7 days recovering 5+ hrs/week — or full refund.
Concierge · cork goes in
$1,000/mo · cap 6
Done-with-you install and stay. Floor $1,000 → $1,500 at two clients → target $1.5–2k. Install lives here, or as a DFY project. Never inside First Cork.
The two sentences
Close Free-15: “The leak is X. First Cork is the full map — $999, pay before discovery. Want the invoice?”
Close the review: “Want to run this yourself, or work through it together? That’s Concierge — $1,000 a month, cap of six.”
If they push on price
Reframe to the guarantee. The risk is on you: Quick Win in 7 days that recovers 5+ hours a week, or full refund. No $297 fallback. No discount. Clean no is fine.
Time boxes are jobs
Do not write five decks. Match the room. The 15-minute find is the unit. The map is paid. Longer is product, not pitch.
30 seconds · seam, not desk
Permission
“I help shop owners find the one weekly leak — hours or money. Not an AI pitch. Fifteen minutes this week to find yours?” Only when invited.
3 minutes · coffee / meetup
A yes to 15
Who: owners drowning in repeat work. What: I name one leak. Why not a cork today: the map is a paid job. Ask: 15 minutes. No invoice today.
15 minutes · Free-15
This is not a pitch
Five questions. They talk. You write. You say the leak back in one sentence. Ask First Cork at the end. If you are still explaining AI at minute 8, you already slipped into vendor. If you hand them three tools, you over-gifted.
4 days · First Cork
Paid map. No builds.
Invoice first. Day 1 discovery. Days 2–3 the report. Day 4 review: DIY-or-help. Corey AI Tools Assessment. 3–7 opps live here — not on the free call.
Monthly · Concierge
This is the install
Two calls a month. Voxer when they get stuck. The cork goes in here. If you are still convincing them to hire you, you skipped the map.
Bamboo is a repeated game
Same faces. Impression is how you sit, not a pitch. Desk is work. Seam is people. Free-15 only when they invite it. Thirty-day done: presence habit + Meetup page live. Bookings are upside.
Cold · first hellos
Neighbor
Name. What they are working on. Be easy to sit near. Remember one thing. No leak. No 15. Impression = you are sharp and not hunting.
Warm · they asked “what do you do?”
30 seconds, then them
One sentence about leaks, not AI. Turn it back: “What eats your week?” If they do not lean in, you are done. You will see them Thursday.
Invited · they want more
Book the 15
Do not run the five questions over their focus block. “Coffee at 2, fifteen minutes, one leak. I will not sell you a tool today.”
When you see them while you work
The desk is for work. The seam is for people. Closed / Ajar / Open. Friendship is the 8-second hello you can keep forever. Never pitch from the laptop.
Don’t know them yet
Nod until a seam
Eye contact: smile, go back to the screen. Do not introduce yourself at their laptop. Kitchen, door, printer: “I’m Rashid. I don’t think we’ve met.” Then what they’re working on. Stop. You will see them again.
You already know them
Look up. Greet. Close.
Ignoring them is how you kill the friendship. Eight seconds: their name, one remembered thing, your block. “Coffee after?” is the invite. If they sit down anyway, stand up and walk to coffee so their desk stays theirs.
The playbook in pictures
A shop is a bucket
Only three kinds of leak
Listen, pay, then map
Five questions, smaller each time
Pick THE one: happens a lot × hurts a lot × the lever they chose. Then ask for First Cork. Do not prescribe a catalog.
One door — after they pay
Gift the find
The street path
Acquire books the 15. Free-15 names the leak. First Cork maps it. Concierge installs. Skill comes from the fifth conversation, not the slide.
After they buy the stay
Concierge is done-with-you. Call one must ship a win. DFY is a project, not free homework.
Intake form is a hard gate before call one. AOA on every workflow — Audit, then Optimize, then Automate. Never automate a broken process. Cap is six. Floor is $1,000.
If you remember nothing else
- Diagnose. Don’t dump tools.
- Gift the find. Then sell First Cork.
- Pay before discovery. No $297.
- Install lives in Concierge. Never gift the cork.